Authenticity Is Key: How a Director Can Boost Awareness Through Genuine Content.
In the ever-evolving world of marketing, one thing remains constant: Videos & Authenticity.Businesses and owners are more than ever using videos and social media, and their audiences are literally watching everywhere, Youtube, Tik Tok, Snapchat, Instagram Facebook and X (Twitter). If you're not online and want to start the journey of telling your story,I can help you take the proper steps to initiate a campaign, tell your stories with authenticity and slowly watch the analytics.
Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high. 91% of businesses use video as a marketing tool - an all-time high since we started tracking this data and a significant jump from previous years ( Wyzowl Research )
If you're looking to start a marketing campaign or video series for yourself or your business in this blog post, we'll explore two key strategies that can help you achieve this goal.
1. Embrace Real Stories and Diverse Voices
To truly resonate with your audience, consider bringing real stories and diverse voices to the forefront of your content. People crave authentic narratives that reflect the world they live in. As a director, I am here to help you curate and present these stories in a compelling and genuine way.
2.Use Your Skill to Teach and Inspire
As a director, I will help you create educational and inspirational content that adds value to your audience, regardless of their interests or the business you represent. I love this part because you never know who you will inspire! Also nothing beats a good advice. Your videos can literally inspire people while you sleep.
What I love about Louisville is the sense of community you can create most anywhere you go, having been here for a decade, I can say I totally understand when Louisville people say everyone knows everyone here, or there's the 7 degrees of separation. To me it feels like it's a total Louisville thing and I do believe it is magic. The objective is to keep creating thriving communities wherever you go or whatever business you manage or own.
My job to help you bring that to life using video and authenticity. It's all about you and I am here to help you tell your story and honor your business and the people who make it.
